Everyday spaces, reimagined from the inside out.
We built fridges, lockers and tanks from scratc, just to shoot their unseen side right.

This one was all about perspective, quite literally. We recreated a refrigerator, a college locker and a water tank, not from the front, but from the back. That meant constructing each of these units to scale, using the right materials and ensuring they looked authentic while being functional for the shoot. The props inside had to feel familiar as well. We used eggs, bottles, desserts, but in carefully muted tones that wouldn’t steal focus from the hero: the product. Balancing realism with visual restraint, we made sure every object belonged, but didn’t shout.